Here at SADA, I am a professional and experienced Strategic Account Executive with a nerdy passion for the Business of Software. My career-long interest and expertise in ISVs allows me to excel in collaborating between Sales, Product Management, Executives, and Marketing to align and execute GTM (Go-To-Market) strategies in SMB, Mid-Market, and Enterprise Accounts. Blending years of experience in Sales and Business Development, I am able to learn new businesses quickly, see a path to a goal, and devise a plan that everyone can rally behind. I specialize in uniting large teams of disjointed people to work with enthusiasm toward a common set of goals. I take a holistic approach to analyzing and solving problems and constantly seek progress through new challenges. Let SADA help you on your journey, today!