With real-world experience and a commitment to exceed her clients' expectations, Isabelle Tcholakov of Coldwell Banker Realty expertly assists buyers, sellers and investors throughout San Diego and the surrounding region. With a loyal and caring personality and a keen, observational nature, she provides timely information about buying and selling real estate to help clients achieve results. Isabelle's passion for real estate ignited when she began investing in properties more than two decades ago. She saw firsthand the potential to create wealth and security and knew she wanted to help others do the same. Now, backed by years of experience in research and development and a genuine passion for innovation and technology, Isabelle educates her buyers and sellers on the big-picture implications around real estate – which means they can make decisions with confidence and clarity. Isabelle does more than facilitate a deal – she acts as a trusted partner and confidant for her clients' real estate journeys. Her experience has taught her that no two transactions are the same, yet she brings an unmatched level of thoughtfulness to each of them. She's famous for her patience and compassion, whether it's dropping everything to help a client with a corporate relocation or working for as long as it takes to ensure first-time buyers find a home they love. A self-confessed "sponge of knowledge," Isabelle truly understands how to listen closely, examine situations and execute plans. She has also earned numerous professional designations, and her superior attention to detail and excellent research skills allow her buyers to make smart, savvy offers. In addition, Isabelle works closely with a transaction coordinator, marketing specialist, a broker with over 40 years' experience and an in-house mortgage lender, offering a truly start-to-finish process. When representing sellers, Isabelle utilizes her Pricing Strategy Advisor (PSA) certification to provide up-to-the-minute, competitive pricing that factors in comparable data and the property's condition. She then focuses on pre-listing preparation, including complimentary staging consultations. Her eye for detail can help sellers showcase the most attractive features of their property, significantly increasing the value and asking price. Backed by Coldwell Banker Realty's elite marketing tools, Isabelle posts quality images and video online and uses professionally printed postcards and flyers to create further buzz. When it's time to close the deal, Isabelle leverages her sharp observation abilities and Master Certified Negotiation Expert (MCNE®) designation to ensure a seamless outcome. With great love for her community, Isabelle can often be found volunteering for causes close to her heart. Incredibly passionate about both STEM education and the advancement of cardiovascular research, she is an ardent supporter of the American Heart Association (AHA) and The North San Diego Science and Engineering Fair (NSDSEF). Outside of real estate, she loves spending time with family, traveling and reading. Isabelle also authored a children's book and has a nonfiction story in the works. Isabelle has built her success on bringing clients information, access and wealth. Focused, intuitive and dependable, she's ready for any and all Southern California real estate needs – give her a call today!